2ic Strategy Group (2ic) writes your business plan with an awareness of the audience and the emphasis that needs to be placed on the plan as a marketing document.
The banker is looking for security. This means that the plan that provides a high "comfort factor" is most acceptable. Elements of a high comfort factor in a plan will obviously include asset backing; a demonstrable and established customer base with a stable demand pattern; personnel who have worked in the industry over a period of time and have a credible position; and many contacts, and a good credit history.
The crucial question for the banker: "What is the risk of non repayment?"
The venture capital company is looking for security as well, but this is measured against growth, profitability and the ability to sell their stake in the company in a very short period. The crucial elements will consist of an external and internal environment in which the company can grow very rapidly, and become a highly desirable "property" within the chosen time horizon. This will mean that the company will have to offer credible, proven products or services, an excellent industry reputation, high growth prospects and a senior management team able to carry out the rapid growth strategy.
The crucial question for the venture capitalist:"Can we multiply our original stake at least five-fold within three years in a business which will require little supervision, pay as little for it as possible and achieve an easy exit?"
The private angel investor is clearly the most difficult potential external stakeholder to categorize. Their motives are often complex. Some are investing for their interest in a particular sector, some for regional loyalties, some for part-time employment prospects, some for dividend growth and some with the same aims in mind as a venture capital company.
Private angel investors are often the most risk tolerant of the potential external stakeholders and often accept the longest payback period. Few have specific quantified returns in mind when investing in the business. The typical angel investor is likely to have greater experience in the practicality of business development and will be much more likely to develop a personal relationship with the senior management of the company prior to investment.
The crucial question for the angel investor: "Is the company worthy of trust and will it make continuing demands on me?"
"Light travels faster than sound, that's why some people appear bright until you hear them speak"
Impress lenders, investors, buyers or other interested parties with an electronic slide show of your business plan, which can be delivered from any desktop or laptop PC. The slide show contains 18 or more panels of professionally selected highlights that correspond to key components of your business plan.
A Web based version is also available, containing shared borders, navigational bars and Web page links that support your business proposition. The Web presentation includes 18 or more pages, which emulate the printed business plan and can be accessed on a password protected basis through a host server.
Fee: $1500