Marketing and Sales Plans

Generating new revenue streams from mature business requires executive teams to move beyond status quo thinking and traditional measures of success. 2ic applies customer segmentation analysis, market mapping and other innovative frameworks to redefine the boundaries of the business and identify untapped or unserved markets.

Marketing Models

Marketing models can help your company gauge the evolution of a particular market or segment and generate solutions to existing problems.

On a fundamental level, the marketing model is a selection of products, services, prices and purchase conditions arranged to encourage the greatest conceivable number of highest-margin sales to a particular market or segment. These are the primary aspects of the model, the components that stand at the forefront of the consumers mind when the actual purchase is made.
On a functional level, the marketing model is a system for achieving operational effectiveness through customer service, innovation and responsiveness to changing needs in the marketplace. Here, a company must go through a continual cycle of keeping customers satisfied and eager to buy more services.
On a more abstract level, the marketing model is a system of psychology, corporate image and aesthetic presentation. It becomes a system for communicating ideas that reach into the minds of consumers to form a perception, an identity that serves to motivate purchases and loyalty.

2ic has developed fully integrated spreadsheet based marketing planning and analysis models as shown in Figures 1 and 2:

Figure 1: Marketing Planning Model

Figure 2: Marketing Analysis Model

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