About Us

2i^c Strategy Group, Inc. provides management consulting services. Founded in 1998, 2i^c is dedicated to helping clients reinvent strategy, discover and launch new businesses, create new business architecture for the future and revitalize organizations by facilitating new learning, discovery and passion. Advisory services include the comprehensive analyses that are involved in starting a new business, giving new structure to an existing enterprise to focused problem solving around a discreet project.

2i^c is also partnered with Meridian Merchant Capital (http://www.meridiancanada.com) a Calgary based merchant banking firm that helps established, mid-market companies in formulating solid strategic plans and provides access to private capital in order to achieve their vision.

The vision, values and purpose of the Company are expressed by our slogan and logo. The slogan: "Thinking like an owner" embodies our overall philosophy and approach:

Thinking like an owner slogan image

The initialism "2i^c"; is derived from the Air Force term Second-in-Command. Personified within a corporate environment, 2i^c Strategy Group:

Achieves the mission by reviewing purpose, direction and motivation as a "deliverable" for the CEO
Speaks the truth, confidently and honestly advises the Emperor when he has no clothes
Maintains a broad based view of the entire Company supported by firsthand knowledge of the complex relationships linking external factors
Understands and embodies the CEO's intent while influencing the process along the way by reinforcing the direction for achieving the CEO's vision, goals, and objectives.