"Never doubt that a small group of thoughtful committed citizens can change the world. Indeed it's the only thing that ever has." Margaret Mead, Anthropologist
Corporate Sustainable Development (SD) establishes completely new metrics by which to measure business performance. Established by J. Elkington the Triple Bottom Line (TBL) approach is the most practical concept for integrating SD in daily business practices. The definition varies, but typically a TBL approach requires companies to be socially responsible, environmentally sound and economically viable. The hard part is defining just what these practices might mean to your organization and how to measure them.
Smart companies can adopt business strategies and activities that meet the needs of the enterprise and its stakeholders today while protecting, sustaining and enhancing the human and natural resources that will be needed in the future. The recognition that business is embedded within its surrounding context has profound implications for the way marketing and sales operations are conducted.
Sustainability as part of an enterprise value proposition is of interest to consumers, competitors, investors and financial institutions. We believe these issues are not isolated and in fact, represent strategic market drivers that will influence customer decision-making and financial markets. Company values can emerge as a Strategic Competitive Advantage.
